Press
Chris Allieri is a frequent industry commentator and contributor. Recent press includes:
The Washington Post: Baby Boomers, to Retailers’ Surprise, Are Dominating Online Shopping
Los Angeles Times: What Will Become of the Trump Brand After He Leaves Office?
Time: Juul is Paying $40M to Regain Trust. Will it Work?
CNN: Treasury Says Public Companies Should Repay Their PPP Loans
CNBC: Shake Shack CEO Says Chain Has Achieved ‘Long-Term Stability’ After Returning $10 Million PPP Loan
Associated Press: NYC Set to Require ‘Bird-Friendly’ Glass on New Construction
CNBC: Wayfair Employees Walk Out, Customers Call for Boycott
The Washington Post: Wayfair Walkout Signals Rising Expectations for Companies to Take a Stand
The Financial Times: Tabloid Attack Sees Jeff Bezos Take on Trump
The Wall Street Journal: How Did Facebook CEO Mark Zuckerberg Do? Crisis-Management Experts Weigh In
The New York Times: Early Signs Suggest Trump's Actions Are Taking a Toll on Trump Brand
Business Insider: Leaked Wayfair Documents Reveal Massive Racial Disparity in Company Leadership…
The Financial Times: Bezos Complexified
Associated Press: CBS Exec’s Downfall Shows the Power -- and Limits — of #MeToo
The Financial Times: A Messy Digital Footprint Can Cost You a Job
Fox Business News: Amazon Faces Little Threat From Bezos Drama, Experts Say
Fortune: Kevin Hart Out as Oscar Host
The Financial Times: Nike Rolls the Dice on Polarising NFL Figure and Social Activist
Adweek: Why Nike’s 30th Anniversary Ad Featuring Colin Kaepernick is a Worthwhile Risk
Digiday: ‘PR Outreach’: Amazon’s New Small-businesses Play is Panned as Pandering
The Financial Times: Facebook's Zuckerberg Pulls Off Acrobatics at Congressional Circus
The Wall Street Journal: CMO Today - Zuckerberg's Senate Grilling
The Los Angeles Times: As Uber Death is Investigated, its Chief Faces a Crossroads on Driverless Tech
The Financial Times: Students Take the Lead in U.S. Gun Control Debate
Vox: How Nike’s Colin Kaepernick Ad Explains Branding in the Post-Trump Era
Thoughts & Prayers Podcast: Marketing for Change with Chris Allieri
USA Today: U.S. Companies Put Aside Trump Trade Angst to Work with White House on Job Training
Adweek: As Many Companies Distance Themselves from the NRA, Is This a Watershed Moment for Branding?
The Associated Press: Selling Public Service or Rams? Firm Defends Super Bowl Spot
The Washington Post: Dick's Sporting Goods Took a Stand On Gun Sales - And Made a Big Statement
Entrepreneur: Five Lessons on Taking a Stand You Can Learn From Patagonia
The Wall Street Journal: Videos of Man Dragged Off United Flight Spark Backlash
Business Insider: Trump is Spurring an Unprecedented Change for American Companies
The Los Angeles Times: Corporate America Voices Its Strongest Repudiation of Trump, Councils Disband
Forbes: What Should Marketers Do When the President Tweets About Them? Nothing.
USA Today: What Will it Take for YouTube to Kick Off Logan Paul?
Tearsheet: Inside Aspiration's 'Values-Based' Marketing Strategy
Financial Times: Hollywood Hitmaker Weinstein Company Fights For Survival
The Financial Times: United Continental: Customer Carelessness
Business Insider: Uber is Blowing the Door Open for its Toughest Competition
The Financial Times: Sparks Social Media Storm After Man Dragged Off Flight
Digiday: Not Something That Can Be Spun: United is a Brand in Crisis
The Financial Times: Consumers Turn Shopping Into a Political Statement
Tearsheet: SoFi Battles its First Major PR Crisis
Holmes Report: Why the NRA Doesn't Need WPP to Drive It's Ferociously Powerful PR Machine
The Financial Times: Pepsi Withdraws Kendall Jenner Ad After Social Media Backlash
Digiday: Brand Crises on Steroids - Why Uber is the Trump of Brands
Mashable: Can PewDiePie Survive Without Maker Studios, YouTube?
Engadget: Trump's Nordstrom Tweet Isn't Illegal, But It's Still a Problem
MediaPost: Lessons From Uber, Starbucks: Will Hashtagtivism Disrupt Your Business?